Volvo says it will make ‘death-proof’ cars by 2020

Swedish automaker Volvo has long kept track of how many people are seriously injured or killed while driving its vehicles. It uses this data to see how much safer it can make its vehicles in the event of a crash. Now, the company has made a bold promise — by 2020 there will be no serious injuries or fatalities in a Volvo car or SUV.

Cars are getting smarter with the addition of autonomous technologies, and this is how Volvo hopes to reach its goal of zero deaths in its cars. This does not, of course, preclude someone from driving recklessly and getting themselves killed. However, conventional driving should be made much safer with the inclusion of a number of technologies. It starts with making the interior of the car safer with improved airbags and restraints. Then things get more futuristic.

Volvo already has various smart features in its cars, but by combining them all, it becomes much harder to end up in a serious accident. Adaptive cruise control for example, is already available on many cars. It allows you to set a maximum speed, but uses radar to maintain a safe distance from the car in front of you. It can even apply the brakes if need be. This can be taken a step further with full collision avoidance. When a crash is likely, the driver will be warned. If action isn’t taken, the car can begin braking to avoid, or at least minimize the impact.

A relatively new technology that Volvo plans to make extensive use of is lane assistance. Cars will use cameras to detect lanes and alert the driver if they begin to drift. This has been found to dramatically reduce crashes from dozing off at the wheel and distracted driving. Road signs can be identified by cameras as well to help alert drivers to posted speed limits and upcoming hazards.

Cameras will also be used to watch for pedestrians in the vicinity of the vehicle. This is similar to the technology that is used in self-driving cars to identify potential obstacles on the road. The driver can be alerted if a person is in the car’s path and the brake can be automatically applied. In addition to people, cameras can be used to spot large animals in the roadway. For example, moose are common in Volvo’s home territory, and they’ll really mess your car up. Volvo has created a system that can act to avoid colliding with such a critter, saving both you and it.

Automakers like Ford and Tesla are moving quickly toward fully autonomous vehicles. Then there’s Google’s self-driving car program. Volvo too is in the early stages of driverless tech, and handing control over to a computer when it’s clear something is wrong could be a step in that direction. Proving that vehicles can prevent deaths with automated technologies could go a long way toward convincing the public and regulators that self-driving cars are the best option. Volvo thinks these self-driving cars will be the safest of all.